It’s so easy to blow it from the get-go. Here’s how: Open the letter with “Dear Sir or Madam.” Isn’t that great? You just told your potential employer that you’re too lazy to look for a hiring manager’s name. How about this approach instead: Do some due diligence. Find out some names, find out or guess the company’s e-mail address naming convention, and then, most importantly, find out what the company’s problems are. Then, in the cover letter, drop some hints to Mr. Sir or Ms. Madam about how you’re going to fix those problems. For these and other tips on cover letters, check out the article I wrote for TheLadders.
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